La información líquida es clave para una mejor toma de decisiones

Liquid information are relevant data that is integrated and available at the right time to be analyzed by decision-makers. 

In this article, we tell you how you can take advantage of it and benefit your organization.

Why is liquid information important within an organization?

Knowledge is an essential factor in companies both to achieve strategic goals and objectives and to increase productivity and profitability. However, there are many organizations that are not taking advantage of it to make informed decisions.

Liquid information is relevant data that is integrated and available at the right time so that it can be analyzed by decision-makers. When it is taken into account during both the operational and strategic process, more accurate decisions are achieved while the company reduces uncertainty and risk. 

For this purpose, information technologies are a very valuable tool. Since they allow to collect, process, and store data generated in the same operation of the business on a daily basis. This facilitates access to information and reduces the margin of error that may exist when performing the same capture on several occasions.

How does digital transformation impact liquid information?

Often the information available to the company is a limiting factor in making the right decisions. That is why today companies are betting on the implementation of different tools and/or solutions. These not only help them to achieve their goals but also simplify the collection of reliable data in order to carry out a valid analysis and make informed decisions.

One of the main changes perceived in the digital transformation process of companies is the perception that data is now their most important asset.

The correct use of data allows you to:

  • improve customer experience,
  • increase the efficiency of your employees,
  • and better understand your business.

The importance of liquid information for organizations lies in the fact that it is an essential resource. This is because it is used to perform daily operations and, in a strategic way, for the pursuit of a high level of competitiveness and growth. 

In this sense, to increase the value of this important resource, it is necessary to integrate it and transform it into action by making it available at the right time so that it can be analyzed by decision-makers. This is where Coldview solutions play a crucial role. 

Once our solutions are in place, organizations have all the relevant data needed plus all the additional information, indexed and compressed in a secure manner. Regardless of whether it is structured or unstructured information, such as documents and images. 

In such a way that by transforming or processing this data, you can obtain the timely information to be used in the management process you decide. This has a direct impact on the increase in income and the decrease in operating costs.

In conclusion,

The “liquid information” then is nothing more nor less than valuable real-time data applied to various managements. For example

  • a report for decision making,
  • a business process with your customers,
  • sending relevant, timely, and bidirectional communications to users through the channel of choice. 

All this helps accelerate the growth of your organization. At the same time, it differentiates and positions it above the direct and potential competition.

And you, do you give liquid information the value it deserves within your organization? If you are interested in knowing how we can help you take advantage of it, get in touch and we will tell you about it.

Share it in your networks!